AFRICAN PROUD

African Proud, the first 100% digital music contest in Francophone Africa, led by DJ Moh Green, is preparing for its second edition after a highly successful inaugural run.

This groundbreaking initiative brought together over 5,143 artists from 11 Francophone African countries, showcasing the continent's rich musical talent.

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Engagement

As strategic partners, WeCare Impact played a crucial role in amplifying the contest's reach and impact. Our collaboration secured creative and strategic partners, expanding the audience and enhancing the event's digital footprint.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Contest Highlights:

Extensive Participation: Over 5,143 artists registered, with 160 exceptional songs pre-selected for jury consideration.
Strategic Marketing: We developed a multi-channel marketing strategy that boosted engagement through social media campaigns and media collaborations.
Live Celebration: The contest culminated in a concert at the French Institute in Abidjan, coinciding with the African Cup of Nations. The event celebrated Skipp Narco's victory, spotlighting his music video and awarding him €10,000, along with masterclasses and royalties.
Music Video Release: Skipp Narco has released the music video for his winning song, “Beauté Africaine” with DJ Moh Green, which gathered almost 1 million views in under two weeks.

We're now gearing up for the second edition of the African Proud contest, aiming to elevate more African musical talent through innovative digital strategies and creative partnerships.

Stay tuned for more exciting updates!